Our client KA-EX wanted to capture the raw intensity of boxing while seamlessly integrating their two products, BOOST+ and Recharge. The visuals needed to bridge the gap between "the preperation" and "the recovery" showing that performance doesn't end when the bell rings—it starts with how you recover.

The centerpiece of this project was a 2-minute cinematic brand film delivered in landscape format. Utilizing a deep, emotional Spanish voice-over, the film explores the "heritage" of the fighter—the sacrifice, the lineage, and the quiet moments of recovery that the world never sees. We artfully integrated both KA-EX BOOST+ and KA-EX Recharge, showcasing them as the alpha and omega of the athlete's routine. From the initial spark of energy to the deep physical restoration. In contrast to the emotional long-form film, we produced a high-impact short (<10sec) social ad designed for the "Back to Gym" January rush. Minimalist, bold, and optimized for high-retention scrolling. It’s a visual "shot of espresso" designed to convert New Year’s resolution energy into brand engagement.

The KAEX team was thrilled with the dual-pronged approach. By capturing both the "soul" of the sport in the long-form heritage film and the "energy" of the product in the short-form edits, we provided them with a content library that served their brand for multiple weeks. By delivering high-end landscape cinematography alongside agile, vertical social assets, we ensured that the brand’s message was consistent across all touchpoints—from a widescreen website experience to a quick scroll on a smartphone.